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Business Strategy for Oso Handmade Soap


Oso Handmand Soap Company
Northern IL




Strategic Consultant

Project type

Marketing Strategy for company

Additional roles

Owner, Operations, Financial officer


Microsoft suite of products

This was a large project that required time to complete researching the competition, a marketing plan, targeted audience identification, branding, and a timeline and budget. A work in progress binder was created so the business could adjust as the years progressed, and as they gained more insight to the industry and their audience's needs.

Results - Oso Handmade Soap Company became a profitable company serving a niche market nationwide for 8 years.

What I enjoyed - To put in the work from the start made it easier to pivot when challenges arose. Knowing there were standards to refer to also made other areas of the business flow easier.

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