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Oso Handmade Soap Company Email Campaigns
Role
Marketing Manager
Date
2014-2020
Project type
Email Marketing Campaigns
Additional work
Owner
Tools
Mail Chimp, Google Analytics, Survey Monkey, Google Sheets/Doc/Slides, Excel/Word, Photoshop, Constant Contact, Google Analytics...
Capture, segmentation, drip, Creative design, special promotions, newsletters, landing pages, analytics. Mapped customer journey from initial contact through repeat sales action. Collected email via pop up on home screen on website and via in-person events. Segmented addresses based on email clicking behavior and purchase behavior to be utilized in future mailings. Created yearly schedule for campaigns, newsletters, special events, polls, remails, & followup mailings with all relevant dates and details. Create and launch monthly and special promotional campaigns, A/B testing, mobile friendly and capturing customer feedback.
Track and analyze open rate/click thru rate to report. Maintain branding standards and professionalism
Results - Average over 7 years
300 Active base
35% Open rate
3% Click thru
What I enjoyed - creating a message to customers that is meaningful and gets results is very rewarding.
