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Pinterest account for Oso Handmade Soap Company
Location
Online marketing through Social Media to broaden the reach internationally.
Date
Launched in 2016. Reduced activity in 2018 due to budgetary constraints.
Role
Social Media Manager. All aspects of campaign and ongoing activity.
Project type
Social Media Marketing Being the ever present brand
Pinterest was the best solution for displaying the products in their best light. A link from the photo back to the landing page on the website drove traffic which lead to sales. Portion of some photos were tagged that included multiple products options in one photo to maximize visibility, cross sell, and upsell opportunities. Platform was used and doing WELL until new platforms such as instagram and tie top took over...
Results -
Learned -
