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Business Strategy for CORE Martial Arts Pro Shop
Role
Strategic Consultant for new Pro Shop business
Project type
Strategic planning for brand development through online and offline presence
Date
2013
Tools
Google Doc/Sheets/Slides, Square developer tool
Location
CORE Martial Arts
Libertyville, IL
Additional role
Marketing & Operations manager to Pro Shop
Worked with business owners to identify the strategy, to establish the timeline, and develop an off line and online presence with ecommerce capabilities that will become the new Pro Shop business. The business owners needed a professional marketer to develop, manage, and provide analysis monthly and annually for this business that made up 30% of their business income.
Successfully grew Gross revenue by 13% and Net revenue 10% year over year
What I enjoyed - Getting in on the beginning of a brand and being a part of the vision is very powerful.
